Goodbye middleman or middlewoman
our coffee isn't a commodity. it is a means to an end.
Our coffee doesn't exist to taste good, that's just a (major) bonus!
The founder of Gorilla Highlands Coffee in Uganda, Rugaya Richard, began this farming co-op as a way to support the livelihoods of the farming community in Uganda, and, thereby, helping to conserve the mountain gorilla habitat that surrounds their region.
For the last few years, the team has been working hard to get their coffee to a specialty grade quality so you have every reason to choose Gorilla Highlands Coffee!
Knowing profit for purpose is the only way forward, we saw this opportunity as a way to use an everyday household product to make an extraordinary global impact.
What's Direct Trade?
To be sure our priorities are always aligned with that of our farmers, we have the founder of the Ugandan farming association as a shareholder of our Australian company.
The traditional coffee supply chain is a buzz kill, direct trade is better for everyone including farmers and YOU!
Cya later to the traditional supply chain!👋🏽
In today's global coffee supply chain, coffee farmers all too often get the short end of the stick.
Roasteries and large corporations get away with paying dirt cheap prices to independent farmers and gaining at their expense.
Better for the farmer, better for you. 👨🏽🌾
What a buzz kill! 🙇🏽♀️
That's where Direct Trade comes in! Basically it's a fancy way of saying we buy our coffee directly from our farming co-op and bring it directly to you.
Whereas, coffee is usually sold as green beans like...
Farmers -> Co-op -> Export Collector -> Importer -> Commodity Traders -> Industrial Roaster -> Labeler -> Distributor -> Store where coffee is sold.
We go a step eeeven further... ☕️
Farmers in our partner co-op are paid above market price for their coffee beans, plus, all profits are re-invested
Usually Direct Trade refers to a roaster buying green beans directly from a farmer, but we take it a step even further...
A trained member of our farming co-op team roasts our coffee fresh in Uganda! A coffee bean is worth a lot more when it's roasted, so this means a whole lot more money stays with the local coffee farming community! (See a breakdown on the cost of wholesale coffee here!) 👈🏽
That was a lot of info to take in! If you're still with us, good work - you deserve a coffee (maybe even an espresso martini - you choose 🍸)
No nasty stuff going into your brew or your body!
Our partner organisation! xxxx
WANT TO KNOW MORE ABOUT OUR PROJECTS? WE ARE HARDCORE ON TRANSPARENCY. COME VISIT US IN UGANDA.
How our organisation works:
We have the founder of the B-corp certified farming co-op as a shareholder of our Australian company. that way, when we do well, so do they. and when they experience hardships, we do too.
I'm not sure how much you already know about the coffee product you buy. But, Im guessing you're here because you want your coffee to not only not be bad for farmers and the environment, but actually do some good in the world.
Coming from non-coffee-industry backgrounds, we have to say it's been a journey with many steep learning curves. (Like realising a french press is the same thing as a plunger(I'm a percolator gal)). After working closely with our partner organisation in Uganda for the last few months we are so stoked to now offer you Gorilla Highlands Organic Coffee - a coffee that prides itself on sustaining homes, hearts and habitats. Our coffee is organically grown, supports good causes, is good for you, other humans, mountain gorillas, and the planet.