• Gorilla Highlands Coffee Australia

What do we mean by Direct Trade?

Updated: Sep 17, 2020

Cya later to the traditional supply chain!👋🏽

In today's global coffee supply chain, coffee farmers all too often get the short end of the stick.

Large roasters and corporations get away with paying dirt cheap prices to independent farmers and gaining at their expense.

What a buzz kill! 🙇🏽‍♀️

That's where Direct Trade comes in! Basically it's a fancy way of saying we buy our coffee directly from our farming co-op and bring it directly to you. Whereas, coffee is usually sold by farming co-ops as green bean and the supply chain looks something like this...


Better for the farmer, better for you. 👨🏽‍🌾

Farmers in our partner co-op are paid above market price for their coffee beans, plus, all profits are re-invested

Usually Direct Trade refers to a roaster buying green beans directly from a farmer, but we take it a step even further...

We go a step eeeven further... ☕️​

A trained member of our farming co-op team roasts our coffee fresh in Uganda! A coffee bean is worth a lot more when it's roasted, so this means a whole lot more money stays with the local coffee farming community! (See a breakdown on the cost of wholesale coffee here!)

That was a lot of info to take in! If you're still with us, good work - you deserve a coffee (maybe even an espresso martini - you choose 🍸)

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